{"product_id":"marketing-management-a-south-african-perspective-second-edition-mc-cant-ch-van-heerden-second-hand-book","title":"Marketing Management: A South African Perspective (Second Edition) – MC Cant \u0026 CH van Heerden (Second Hand Book)","description":"\u003ch1\u003eMarketing Management: A South African Perspective (Second Edition) – MC Cant \u0026amp; CH van Heerden (Second Hand Book)\u003c\/h1\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eTitle:\u003c\/strong\u003e Marketing Management: A South African Perspective\u003cbr\u003e\n\u003cstrong\u003eEditors:\u003c\/strong\u003e MC Cant \u0026amp; CH van Heerden\u003cbr\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e Second Edition\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eGenre:\u003c\/strong\u003e Academic \/ Marketing \/ Business\u003cbr\u003e\n\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\n\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eMarketing Management: A South African Perspective\u003c\/em\u003e is a comprehensive academic textbook tailored to the local market, widely used by students studying marketing and business in South Africa.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eAbout the Book\u003c\/h2\u003e\n\n\u003cp\u003eThis textbook provides a structured overview of modern marketing principles with a strong focus on the South African business environment.\u003c\/p\u003e\n\n\u003cp\u003eIt covers essential topics such as consumer behaviour, market segmentation, marketing research, and the full marketing mix, along with contemporary themes like customer value, digital trends, and international marketing.\u003c\/p\u003e\n\n\u003cp\u003eDesigned for students and professionals alike, the book combines theory with practical examples, case studies, and real-world applications relevant to developing markets.\u003c\/p\u003e\n\n\u003cp\u003eA valuable resource for university students, marketing professionals, and anyone looking to understand marketing within a South African context.\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eCondition\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eGood second-hand condition\u003c\/li\u003e\n\u003cli\u003eHighlighting and pencil notes present\u003c\/li\u003e\n\u003cli\u003eVisible wear on cover and edges\u003c\/li\u003e\n\u003cli\u003ePages intact and fully usable\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eAdditional Information\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eSouth African academic textbook\u003c\/li\u003e\n\u003cli\u003eWidely used in tertiary education\u003c\/li\u003e\n\u003cli\u003ePractical and theory-based content\u003c\/li\u003e\n\u003cli\u003eSuitable for students and professionals\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"MC Cant","offers":[{"title":"Default Title","offer_id":48647320502500,"sku":null,"price":60.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/2885\/9620\/files\/image-1775215513114.jpg?v=1775215655","url":"https:\/\/www.nostalgianook.co.za\/products\/marketing-management-a-south-african-perspective-second-edition-mc-cant-ch-van-heerden-second-hand-book","provider":"Nostalgia Nook","version":"1.0","type":"link"}