{"product_id":"successful-marketing-for-the-small-business-dave-patten-second-hand","title":"Successful Marketing for the Small Business – Dave Patten (Second-Hand)","description":"\u003ch1\u003eSuccessful Marketing for the Small Business – Dave Patten (Second-Hand)\u003c\/h1\u003e\n\n\u003cp\u003e\n\u003cstrong\u003eTitle:\u003c\/strong\u003e Successful Marketing for the Small Business\u003cbr\u003e\n\u003cstrong\u003eAuthor:\u003c\/strong\u003e Dave Patten\u003cbr\u003e\n\u003cstrong\u003eEdition:\u003c\/strong\u003e 5th Edition\u003cbr\u003e\n\u003cstrong\u003eFormat:\u003c\/strong\u003e Paperback\u003cbr\u003e\n\u003cstrong\u003eCondition:\u003c\/strong\u003e Very Good (Second-Hand)\n\u003c\/p\u003e\n\n\u003cp\u003e\n\u003cem\u003eSuccessful Marketing for the Small Business\u003c\/em\u003e is a practical guide designed to help entrepreneurs and small business owners develop effective marketing strategies without relying on large budgets or external consultants.\n\u003c\/p\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eAbout the Book\u003c\/h2\u003e\n\n\u003cp\u003e\nThis book covers essential marketing principles tailored specifically for small businesses, offering clear guidance on how to attract customers, build brand awareness, and grow sustainably.\n\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003ePractical marketing strategies for small businesses\u003c\/li\u003e\n\u003cli\u003eGuidance on pricing, publicity, and advertising\u003c\/li\u003e\n\u003cli\u003eTips on customer care and retention\u003c\/li\u003e\n\u003cli\u003eAdvice on creating effective marketing materials\u003c\/li\u003e\n\u003cli\u003eFocus on real-world, cost-effective solutions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eKey Topics Covered\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eMarket research and identifying your audience\u003c\/li\u003e\n\u003cli\u003ePricing strategies\u003c\/li\u003e\n\u003cli\u003eAdvertising and publicity\u003c\/li\u003e\n\u003cli\u003eSales techniques and communication\u003c\/li\u003e\n\u003cli\u003eAfter-sales service and customer relationships\u003c\/li\u003e\n\u003cli\u003eBuilding an effective business presence\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eCondition\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eVery Good – Second-Hand.\u003c\/strong\u003e\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eCover clean and well maintained\u003c\/li\u003e\n\u003cli\u003eMinimal signs of wear\u003c\/li\u003e\n\u003cli\u003ePages intact and unmarked\u003c\/li\u003e\n\u003cli\u003eFully readable and in great condition\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003ch2\u003eAdditional Information\u003c\/h2\u003e\n\n\u003cul\u003e\n\u003cli\u003eGenre: Business \u0026amp; Marketing\u003c\/li\u003e\n\u003cli\u003ePublisher: Kogan Page \/ The Sunday Times\u003c\/li\u003e\n\u003cli\u003eIdeal for entrepreneurs and small business owners\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003chr\u003e\n\n\u003cp style=\"font-size: 0.9em; color: #555; border-top: 1px solid #ddd; padding-top: 10px;\"\u003e\nPlease note: This is a Second-Hand and may show minor signs of handling, but remains in excellent reading condition.\n\u003c\/p\u003e","brand":"Dave Patten","offers":[{"title":"Default Title","offer_id":48567465083108,"sku":null,"price":50.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/2885\/9620\/files\/image-1774189260127.jpg?v=1774194377","url":"https:\/\/www.nostalgianook.co.za\/products\/successful-marketing-for-the-small-business-dave-patten-second-hand","provider":"Nostalgia Nook","version":"1.0","type":"link"}