{"product_id":"the-22-immutable-laws-of-branding-al-ries-laura-ries-second-hand-book","title":"The 22 Immutable Laws of Branding – Al Ries \u0026 Laura Ries (Second Hand Book)","description":"\u003ch1\u003eThe 22 Immutable Laws of Branding – Al Ries \u0026amp; Laura Ries (Second Hand Book)\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003eTitle:\u003c\/strong\u003e The 22 Immutable Laws of Branding\u003cbr\u003e\u003cstrong\u003eAuthor:\u003c\/strong\u003e Al Ries \u0026amp; Laura Ries\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardback\u003cbr\u003e\u003cstrong\u003eGenre:\u003c\/strong\u003e Business \/ Marketing \/ Branding\u003cbr\u003e\u003cstrong\u003eLanguage:\u003c\/strong\u003e English\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eThe 22 Immutable Laws of Branding\u003c\/em\u003e is a practical guide to building strong, lasting brands in competitive markets.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eAbout the Book\u003c\/h2\u003e\n\u003cp\u003eIn this influential marketing book, Al and Laura Ries outline 22 key principles that help businesses create, position, and grow powerful brands.\u003c\/p\u003e\n\u003cp\u003eThe authors explore concepts such as naming, focus, differentiation, and consistency — showing how successful brands stand out and stay relevant over time.\u003c\/p\u003e\n\u003cp\u003eThrough real-world examples and clear, straightforward insights, the book explains why branding is often more important than the product itself.\u003c\/p\u003e\n\u003cp\u003eA valuable read for entrepreneurs, marketers, and business owners looking to strengthen their brand identity and long-term strategy.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003eCondition\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eGood second-hand condition\u003c\/li\u003e\n\u003cli\u003eLight wear and slight discolouration on cover\u003c\/li\u003e\n\u003cli\u003eMinor edge wear\u003c\/li\u003e\n\u003cli\u003ePages intact and readable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003eAdditional Information\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eClassic branding and marketing principles\u003c\/li\u003e\n\u003cli\u003eEasy-to-read, structured format\u003c\/li\u003e\n\u003cli\u003eSuitable for business owners and marketers\u003c\/li\u003e\n\u003cli\u003eFocus on brand strategy and positioning\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Al Ries","offers":[{"title":"Default Title","offer_id":48647372832996,"sku":null,"price":23.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0804\/2885\/9620\/files\/image-1775217858325.jpg?v=1775218026","url":"https:\/\/www.nostalgianook.co.za\/products\/the-22-immutable-laws-of-branding-al-ries-laura-ries-second-hand-book","provider":"Nostalgia Nook","version":"1.0","type":"link"}