KFC in China: Secret Recipe for Success – Warren K. Liu (Second Hand Book)

Title: KFC in China: Secret Recipe for Success
Author: Warren K. Liu
Format: Paperback
Genre: Business / Strategy / Case Study
Language: English

KFC in China: Secret Recipe for Success explores how one of the world’s most recognisable brands achieved remarkable success in a highly competitive international market.

About the Book

This book provides a detailed case study of KFC’s expansion and growth in China, examining the strategies that contributed to its success.

It highlights key business concepts such as localisation, market adaptation, and operational execution in a rapidly evolving environment.

The author draws on firsthand experience and analysis to explain how global brands can succeed in foreign markets.

An insightful read for those interested in business strategy, international markets, and real-world case studies.

Condition

• Good second-hand condition
• Light wear on cover edges
• Minor marks on back cover
• Pages clean and intact

Additional Information

• Real-world business case study
• Focus on international market strategy
• Includes insights into brand expansion
• Suitable for students and business readers