Problems in Decision Making: A South African Marketing Approach – Thomas J Seres (Second Hand Book)
Problems in Decision Making: A South African Marketing Approach – Thomas J Seres (Second Hand Book)
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Problems in Decision Making: A South African Marketing Approach – Thomas J Seres (Second Hand Book)
Title: Problems in Decision Making: A South African Marketing Approach
Author: Thomas J Seres
Format: Paperback
Genre: Academic / Marketing / Business / Textbook
Language: English
Problems in Decision Making provides a practical introduction to marketing concepts and decision-making within a South African business context.
About the Book
This textbook focuses on problem-solving and decision-making in marketing, exploring key elements such as product strategy, pricing, distribution, promotion, and market research.
It presents theoretical concepts alongside practical case studies and examples relevant to the South African business environment.
The structured approach makes it useful for students studying marketing, business administration, and management-related courses.
A practical reference for understanding marketing decisions and real-world business challenges.
Condition
- Fair second-hand condition
- Noticeable edge wear and cover damage
- Creasing and scuffing on cover
- General signs of heavy use
- Binding intact and readable
Additional Information
- Focus on marketing decision-making
- South African business context
- Includes case studies and practical examples
- Published by Juta