Business Model Generation – Alexander Osterwalder & Yves Pigneur (Second Hand Book)

Title: Business Model Generation
Authors: Alexander Osterwalder & Yves Pigneur
Format: Paperback (Large Format)
Genre: Business / Entrepreneurship / Strategy
Language: English

Business Model Generation is a globally recognised guide to designing, innovating, and transforming business models, widely used by entrepreneurs, startups, and established companies alike.

About the Book

This visually engaging and practical handbook introduces powerful tools such as the Business Model Canvas, helping readers understand how businesses create, deliver, and capture value.

Designed for hands-on use, the book combines strategy with practical frameworks that can be applied immediately in real-world scenarios.

Co-created with input from hundreds of practitioners worldwide, it has become a must-have resource for entrepreneurs, consultants, and business leaders.

Ideal for anyone looking to start, grow, or rethink a business.

Condition

• Good second-hand condition
• Light marks visible on back cover
• General handling wear
• Pages clean and fully usable
• Binding intact

Additional Information

• Highly visual, interactive format
• Includes Business Model Canvas framework
• Used worldwide by startups and corporates
• Published by Wiley