Successful Marketing for the Small Business – Dave Patten (Second-Hand)

Title: Successful Marketing for the Small Business
Author: Dave Patten
Edition: 5th Edition
Format: Paperback
Condition: Very Good (Second-Hand)

Successful Marketing for the Small Business is a practical guide designed to help entrepreneurs and small business owners develop effective marketing strategies without relying on large budgets or external consultants.

About the Book

This book covers essential marketing principles tailored specifically for small businesses, offering clear guidance on how to attract customers, build brand awareness, and grow sustainably.

• Practical marketing strategies for small businesses
• Guidance on pricing, publicity, and advertising
• Tips on customer care and retention
• Advice on creating effective marketing materials
• Focus on real-world, cost-effective solutions

Key Topics Covered

• Market research and identifying your audience
• Pricing strategies
• Advertising and publicity
• Sales techniques and communication
• After-sales service and customer relationships
• Building an effective business presence

Condition

Very Good – Second-Hand.

• Cover clean and well maintained
• Minimal signs of wear
• Pages intact and unmarked
• Fully readable and in great condition

Additional Information

• Genre: Business & Marketing
• Publisher: Kogan Page / The Sunday Times
• Ideal for entrepreneurs and small business owners

Please note: This is a Second-Hand and may show minor signs of handling, but remains in excellent reading condition.