The 22 Immutable Laws of Branding – Al Ries & Laura Ries (Second Hand Book)

Title: The 22 Immutable Laws of Branding
Author: Al Ries & Laura Ries
Format: Hardback
Genre: Business / Marketing / Branding
Language: English

The 22 Immutable Laws of Branding is a practical guide to building strong, lasting brands in competitive markets.

About the Book

In this influential marketing book, Al and Laura Ries outline 22 key principles that help businesses create, position, and grow powerful brands.

The authors explore concepts such as naming, focus, differentiation, and consistency — showing how successful brands stand out and stay relevant over time.

Through real-world examples and clear, straightforward insights, the book explains why branding is often more important than the product itself.

A valuable read for entrepreneurs, marketers, and business owners looking to strengthen their brand identity and long-term strategy.

Condition

• Good second-hand condition
• Light wear and slight discolouration on cover
• Minor edge wear
• Pages intact and readable

Additional Information

• Classic branding and marketing principles
• Easy-to-read, structured format
• Suitable for business owners and marketers
• Focus on brand strategy and positioning