The One to One Fieldbook – Don Peppers, Martha Rogers & Bob Dorf (Second Hand Book)

Title: The One to One Fieldbook
Authors: Don Peppers, Martha Rogers & Bob Dorf
Format: Paperback
Genre: Business / Marketing / Customer Relations
Language: English
ISBN: 9780385493697

A practical guide to implementing one-to-one marketing strategies and building stronger customer relationships. The authors provide frameworks, tools and examples designed to help businesses improve customer engagement and retention.

An informative resource from pioneers of relationship marketing, suitable for business owners, marketers and management professionals.

Condition: Good second-hand condition with light shelf wear and handling marks.